💡 Tip of the Month
What are 5 quick and easy ways to boost SEO with your podcast?
➊ Build a website for your podcast
This is a major help in getting direct, organic traffic engaging with your show. If you're using Casted, you've already established a website for your podcast... so go right ahead and ✔️ that off your to-do list! That was easy!
➋ Add your transcript to every episode page
Every piece of content you add to Casted is transcribed, so all it takes is the flip of a switch to reveal your transcript on your episode page. Not only does this add a ton of written content to your page in a concise way, but it increases accessibility for your audience with auditory disabilities.
➌ Syndicate to Google Podcasts
Is it nepotism if Google Search favors Google Podcasts? While you think about that question, use these instructions to submit your show to Google if you haven't already.
➍ Evaluate your episode titles.
Use the Goldilocks mindset. Your title shouldn't be too long or too short. It should pique the interest of your audience, include 1-2 keywords, the name of your guest, and the company your guest works for.
➎ Beef up that episode description.
We mean it. Get wild. The more information you're providing for a search to crawl, increasing the likelihood of a new audience member organically coming across your content. Here's a list of great ways to improve your episode descriptions.