COMING SOON: Engagement Tracker 🎉

 The Engagement Tracker allows you to dig deeper into the valuable parts of your content and see where your audience is engaging through listening, liking, sharing, and even dropping off.

This new feature will allow you to better pinpoint the value portions of your content to share with your audience.

 This new feature will allow you to better pinpoint the value portions of your content to share with your audience.

March 7 | Casted Platform Training for New Users

March 21 | Casted Platform Training for New Users

Help Articles

How To: Customize Pages & Players

How To: Understand Casted Metrics

Best Practices: Measuring Show Success

Blogs

5 Effective Content Marketing Strategies for E-commerce

Grow Your Audience, Grow Your Brand

Mastering Audience Growth, Part 1: Curiosity Fuels Engagement

🔮 Let's Demystify Podcast Marketing

Podcast marketing is uniquely hard. This is true whether you're a new indie creator at the start of your podcasting journey or a member of a large brand or network that's produced dozens of shows over a decade or more.

There are many reasons why podcasts are uniquely difficult to market, but certainly one of the biggest is a lack of access to—and transparency around—data.

With your help, our friends at Podcast Marketing Academy and One Stone Creative can change that.

Complete the survey (⏳ 6-9 min)

💡 Tip of the Month

What are 5 quick and easy ways to boost SEO with your podcast?

 ➊ Build a website for your podcast

This is a major help in getting direct, organic traffic engaging with your show. If you're using Casted, you've already established a website for your podcast... so go right ahead and ✔️ that off your to-do list! That was easy!

➋ Add your transcript to every episode page

Every piece of content you add to Casted is transcribed, so all it takes is the flip of a switch to reveal your transcript on your episode page. Not only does this add a ton of written content to your page in a concise way, but it increases accessibility for your audience with auditory disabilities. 

➌ Syndicate to Google Podcasts

Is it nepotism if Google Search favors Google Podcasts? While you think about that question, use these instructions to submit your show to Google if you haven't already. 

➍ Evaluate your episode titles.

Use the Goldilocks mindset. Your title shouldn't be too long or too short. It should pique the interest of your audience, include 1-2 keywords, the name of your guest, and the company your guest works for.

➎ Beef up that episode description.

We mean it. Get wild. The more information you're providing for a search to crawl, increasing the likelihood of a new audience member organically coming across your content. Here's a list of great ways to improve your episode descriptions.

🎙️ Clip of the Month

HUDDL3 Group | The Future of Teamwork

"It'll take us close to 140 years... to find true wage equality, representation, all of that, if we remain at this pace... That's part of what we're trying to do. Part of that is educating allies on how men are sitting at these in positions of power. So, how do you get other women, other representation, people of color, all of that... How do you help change the face of a board, where those decisions are being made, and things are being influenced? It's about inclusivity." 

🎧 What we're listening to...

The "How B2B Podcasts Grow Up" Playlist | Casted

📚 What we're reading...

The art of interviewing: How to conduct a good interview | Morning Brew

"Don’t rush to fill the silence. Wait when there’s a moment of silence during your interview, Auletta advised. Often interviewees will speak more to fill the void themselves. 'They’ll sense that you’re not happy with their answer…and they’re going to want to satisfy you with an answer,' he said."

Media 2023: Podcasting After The Hype, By The Numbers | Forbes

"We’ve all heard the theories: it’s such an intimate medium (it is!) and host reads are more effective than almost any other form of advertising (they are!) but those are not the numbers that motivate most strategists and campaign managers. For all of our talk about engagement, there are still surprisingly few reliable metrics in the podcasting marketplace - the tools are getting better but, as an industry, podcasting still lags behind most other formats with regard to data, campaign analysis, and now, hype."

There you have it... Issue #2 of The Monthly Cast!

We have had so much fun creating these monthly recaps for you. It's super important that we to know if you're enjoying them too!

Until the Ides of March...