As of January 1st, Casted re-gained access to Spotify download metrics, which will be included in Total Audience and Total Impression metrics, as well as Insights.
Therefore... we've also added Spotify back to the Audience Locations table on our metrics pages.
In the wise words of Lizzo: It's 👏🏻 about 👏🏻 d*mn 👏🏻 time 👏🏻 !
ICYMI: Casted Learn is LIVE
Visitlearn.casted.usfor live enablement sessions, on-demand learning, and our recently updated help center to help you get the most out of Casted.
Being Planfulis the podcast that inspires the next generation of CFOs and Finance/FP&A leaders. It's hosted by Planful CMO, Rowan Tonkin, and each episode features thought-provoking conversations from experts.
The purpose of the podcast isn't to "sell"; it's to drive engagement, have some great discussions, and have fun! Planfulaims for the content to be beneficial for the guest from a personal brand perspective by providing them with links and clips to amplify the episode with their networks.
If you can help our friends at Planful OR would like to add your own post to our Classifieds, please reply directly to this email.
💡 Tip of the Month
Did you know that you can customize your audiograms or videogram templates in Casted so they align with your branding?
Yes. You're hearing us correctly. Check out the amazing 'grams that brands like IBM, Zylo, and HUDDL3 Group are using!
"...with the growth of owned marketing channels... I think it is a better way to build relationships with customers and get to know them and make sure you are continually giving something that they want to receive, whether it's content, new products, innovation, whatever it is that... is the pillar of your brand."
"I think there’s going to be a wider reality check about numbers and how they relate to the financing of shows. Everyone in the industry knows numbers are often fudged or based off bullsh*t stats, and with the global economy on precarious footing, perhaps speculative capital’s role in podcasting will force some shows to close and perhaps nudge us closer to a reckoning of what a podcast really is for and how its success is measured."
"The Morning Consult survey also found that 1 in 3 podcast listeners said YouTube is their most preferred podcast platform, followed by Spotify (24%) and Apple Podcasts (12%)."
"All touchy-feely feelings aside, business leaders historically agree that brands needs to be memorable, and the first step to being memorable is resonating. The first step to resonating is creating resonance (AKA art, an idea, a vision, a story, a solution based off a shared experience or feeling)."
That rounds it up for the first Customer Experience edition of The Monthly Cast. We hope you had just as much fun as we did.
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