NOW LIVE: Metrics Improvements

 Casted Metrics are a vital part of the platform and desperately needed a mini-facelift.

Our Product Team invested an entire development cycle to focus on improving our Metrics offerings for our customers. We are pumped to release these improvements to all of our customers to increase the value and data from your content.

But we’re not done yet! We have more (major) Metrics improvements planned for later this year, and we're looking for customer feedback on what we have today.

Interested in chatting with us? Let us know!

April 4 | Casted Platform Training for New Users

April 18 | Casted Platform Training for New Users

Help Articles

How To: Use Casted Themes

How To: Add a Brand New Collection

How To: Add an Existing Podcast via RSS

Best Practices: Insights Use Cases

FAQ: What file types are accepted in Casted?

On Demand

The Value of Insights with Katie Nehrenz (Hot Take)

Power Up Your Podcast Game with Lindsay Tjepkema (Enablement Session)

Blogs

Events Amplified: Turning Conversations into Cornerstone Content

7 Questions to Ask to Find Your Podcast Niche

How Podcasting Ties into the Bigger Picture with Rowan Tonkin and Peter Mahoney of Planful

Multichannel Expansion: 10 Brands Wringing Out B2B Podcast Content

🎉 IBM wins at iHeartRadio Podcast Awards

We're so excited for our friends at IBM for winning Best Branded Podcast at the iHeartRadio Podcast Awards for their show "Smart Talks with IBM"! 

🎉 Bolster launches a daily podcast for startup leaders

The incredible team at Bolster just launched their daily podcast "The Daily Bolster" -- a major accomplishment that is likely to make even seasoned podcasters' jaws drop! Check out the full announcement here, including the topics covered each day. 

Editors' note: We're, like, really really obsessed with the daily topics. It's such a fun idea that keeps things fresh! 🤩

💡 Tip of the Month

Metrics seems to be the 🔥 topic of the month, so it's only right that we follow suit.

The Casted CX team huddled up and agreed that this is a perfect opportunity to talk about Downloads vs. Plays.

Downloads reflect engagement on podcast apps, or in other words, when someone listens to your show on Apple Podcasts, Spotify, or similar.

The data we receive from a download is limited. We are unable to see how long they listened or whether or not they've engaged with your content before.

Plays reflect engagement on any Casted web player (pages, embeds, playlists).

We receive much more data from Plays, including length of engagement, how many Plays came from a unique individual, and whether or not prior engagement occurred.

Downloads and Plays are added together to create the Total Audience metric.

Hovering over this metric will populate the individual values for Downloads and Plays.

It's important to know where the majority of your Audience is engaging (is it Downloads or Plays?), especially as you work to identify and understand your audience. 

Integrating with HubSpot, Marketo, or Pardot are huge for web-based content like webinars, events recaps, and product videos. With podcasts, however, your audience will likely be tuning in on their favorite app... potentially introducing a huge blind spot.

In fact, in 2022, 95% of our customers' engagements came from Downloads.

Don't worry... you can use Casted Insights to identify the brands tuning in on podcast apps. As a bonus, it can catch any unknown contacts that your integration won't pick up, too!

🎙️ Clip of the Month

Lev | Level Up: A Marketing Podcast

"You can't just rinse and repeat or copy what everyone else is doing, and you shouldn't do all of those things. You should figure out... where does your organizational values fit? Where do they fit amongst these topics? And where could you genuinely make an impact?

"Versus seeing what the competition is doing and replicating it. You really have to understand who is your customer, what do they want and who are you as a company. Because the business of just doing what we've always done and keeping one step behind competition, just it's not going to cut it anymore." " 

📚 What we're reading...

Letter from Neal: Our 2023 Priorities | Inside YouTube

"One area creators are increasingly interested in is podcasting. In fact, YouTube is now the second most popular destination for listening to podcasts according to Edison. This year we're making it even easier for creators and artists to showcase their podcasts on YouTube. New features in YouTube Studio make it easier to publish podcasts, and we’ll also start bringing both audio and video-first podcasts to the millions of people who use YouTube Music in the United States, with more regions to come. And later this year, RSS integration will offer podcasters another way to upload their shows to YouTube and give our users more listening options."

You, you, you… The power of talking directly to your audience | Not Content

"When we as marketers address our audience with the pronoun 'you', it helps to create a sense of personal connection and engagement. It also makes the audience feel like the message is being directed specifically at them, which can help to increase their interest and attention."

Has it really been 3 months of The Monthly Cast already?

Time flies when you're having fun!

Hopping into April,