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We’ve rounded up some of the most inspiring brands who are using podcasting as a way to drive their brand forward – in many, many different ways.
Find out how these amazing brands are centering unique and successful marketing strategies around their B2B podcasts.
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But like a carousel, people come along for the ride. And so there’ll be ups and downs and engagement with your content when people are more or less interested in what you have to say, but as long as they’re still on the ride at the end, you must be doing something right.
Meg Johnson, OpenView
Multimedia Marketer, OpenView
I have no lead metrics tied to the podcast, that's not what our goal is. Our goal is really around, we want to be seen as experts in the space of digital marketing. We want to bring a unique perspective and we want to really be one of the places that you would turn to for great content. And it starts with the podcast
Stephanie Cox, Lumavate
Vice President of Sales and Marketing, Lumavate
I was really lucky to walk into a situation at Lev, that there was already that collaboration there, that marketing knew that we needed to be supporting sales in order to help support the business. We were able to demonstrate to the sales team that we heard them, that we were going to move quickly to get them what they needed and really build that trust with them.
Holly Enneking, Lev
Vice President of Marketing, Lev
The Casted Podcast
Pivoting to Podcasting and Connecting with Your Audience in 2020
with Auth0’s Rebecca Abram
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Finding the Passion Behind Your Podcast
with Salesforce's Tina Rozul, Megan Collins, and Conor Wiegmann
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Educating and Helping Your Audience Through Your Podcast
with Rubino & Liang Wealth Partners' Adam Blye
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Finding a Unique Perspective For Your Show
with Lumavate's Stephanie Cox & Michelle Lawrence
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Experience Casted For Yourself
See how Casted enables marketers to access, amplify, and attribute their content to create marketing strategies that deliver real results.
