But like a carousel, people come along for the ride. And so there’ll be ups and downs and engagement with your content when people are more or less interested in what you have to say, but as long as they’re still on the ride at the end, you must be doing something right.
Meg Johnson, OpenView
Multimedia Marketer, OpenView
I have no lead metrics tied to the podcast, that's not what our goal is. Our goal is really around, we want to be seen as experts in the space of digital marketing. We want to bring a unique perspective and we want to really be one of the places that you would turn to for great content. And it starts with the podcast
Stephanie Cox, Lumavate
Vice President of Sales and Marketing, Lumavate
I was really lucky to walk into a situation at Lev, that there was already that collaboration there, that marketing knew that we needed to be supporting sales in order to help support the business. We were able to demonstrate to the sales team that we heard them, that we were going to move quickly to get them what they needed and really build that trust with them.