Casted Insights

Get to know your audience, discover what drives them, & deliver content that converts.

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HubSpot Video

 

identify & amplify the value of your content

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Tap into actionable information about the brands engaging with your podcasts and videos and the themes they’re most interested in, so you can reach, nurture, and expand your audience with the right content at the right time.

For B2B marketers who are tired of relying on anonymous metrics that miss the mark, Casted Insights is the first solution to empower revenue teams with actionable firmographic data for every company consuming your content, side-by-side with clarifying audience intent metrics and engagement insights. 

Get to know your audience — whether they consume your content via the platform, an embedded player, or a media player — and visualize how your content impacts business goals right in the Casted Platform.

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Firmographic Data

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Intent Metrics

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Engagement Insights

Feature Highlights

Themes
  • Reveal the brands engaging with your content and see if they're already in your funnel with IP-resolved, firmographic data no matter where they watch or listen
  • Put company-level audience info and engagement data about new and existing opportunities in the hands of your revenue teams
  • Identify top-performing podcasts, videos, and themes for your business
  • Amplify Insights data to create attribution models, inform marketing automation, and craft ABM strategies


Hailey Wheeler

Insights is really helping us determine the overall value of our podcast. Through our content, we are creating more loyal customers, and we can see their engagement with Casted Insights.

Hailey Wheeler

Services Marketing Communications Consultant, Caterpillar

Visualize How Your Content Impacts Business Outcomes

Integrations

You don't have to be integrated with your CRM or MAP to leverage Insights but like the rest of Casted, Insights plays well with others.

Identify and amplify the value of your content when you use Casted Integrations to connect your Amplified Marketing Platform with the marketing, sales, and creation tools you use every day. 

View Integrations

 

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Experience Casted 
For Yourself

See how Casted empowers marketers to access, amplify, and attribute their audio, video and all other related content to create marketing strategies that deliver incredible results.

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