Customize Your Experience
Conversational marketing is in, and marketers who engage with their contacts this way are the real winners. With Casted and Drift, your customers can reach out to your team with questions or ideas. Your Drift bot will know exactly what audio or video content they’re interacting with — it’ll even know if they check out other content and for how long they’re engaging with it.
Your audience can now live chat with you directly from your branded video and podcast pages. We’ll also push relevant engagement data about listening behavior for each contact that visits Casted, so you can build amazing playbooks and enhance listening experiences.
Having access to better data for your audio and video content is great, but connecting that data to contacts and buyer behaviors? That's amazing! With HubSpot and Casted, you'll be notified of your contacts' interactions with your content and have the opportunity to connect podcast listens and video views to user behavior — and ultimately revenue.
Finally identify your audience, connect them to contacts in your CRM, and understand how they interact with your audio and video content as part of the buying journey.
Audio and video content are filled with insights from industry experts, customers, partners, and thought leaders, and WordPress enables you to work that material into other content formats. But when a content creator doesn't have access to those great insights, they might not make it into the content they're creating. With Casted and WordPress, you'll be able to give your content team direct access to transcripts, audio, video, and takeaway clips.
Easily pull the conversations you're having in your audio and videos into the content you're creating in WordPress. Embed videos, clips, blockquotes, and more directly into your content.