Content marketing is hard.
Over the past two years, the goal post for what works in content marketing was constantly moving - making marketer's jobs even harder. 2022 is no different. We needed to find out what content marketers want, need, and have to have. So, we polled over 100 B2B content marketers to find out their:
- Biggest pain points when strategizing and executing content marketing
- Tools and tactics used to succeed in achieving content strategy goals (and maybe consider some new ones)
- Opportunities for growth and innovation spanning not just content marketing but the whole marketing atmosphere