📚 What we're reading...
This Could Be a Rough Year for the Podcast Industry | Vulture
"I think there’s going to be a wider reality check about numbers and how they relate to the financing of shows. Everyone in the industry knows numbers are often fudged or based off bullsh*t stats, and with the global economy on precarious footing, perhaps speculative capital’s role in podcasting will force some shows to close and perhaps nudge us closer to a reckoning of what a podcast really is for and how its success is measured."
Podcasters First Wanted Your Ears. Now They Want Your Eyes Too | Morning Consult
"The Morning Consult survey also found that 1 in 3 podcast listeners said YouTube is their most preferred podcast platform, followed by Spotify (24%) and Apple Podcasts (12%)."
Sorry I Missed You | Meg Johnson
"All touchy-feely feelings aside, business leaders historically agree that brands needs to be memorable, and the first step to being memorable is resonating. The first step to resonating is creating resonance (AKA art, an idea, a vision, a story, a solution based off a shared experience or feeling)."
