Now You Can Prove & Maximize Your Podcast & Video Content ROI

B2B brands that podcast close deals 30% faster. Casted is the podcast and video marketing platform for B2B brands that know how to get the job done. Get the tools to grow your audience and significantly impact the bottom line. You'll get one-click clips, auto transcription, listener intel, and the best customer experience you've ever had. And that's barely scratching the surface of what Casted will do for your Marketing Team.

how casted works for you

Does your podcast strategy measure up?

[Quiz] Learn how mature your podcast and video content marketing is and what you can do to make it even more powerful and drive ROI.

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How B2B Podcasts Grow Up

This new series covers the 5 Maturity Curve stages. Learn how you can get the best performance out of your podcast content. Integrate the teachings of the show into your content marketing strategy.

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The B2B Podcast Maturity Curve

You deserve the big picture of how your podcast can drive your business goals. Learn the details from launch and channel expansion, to amplifying your whole marketing strategy and beyond.

Your lean team can do more with Casted

Casted is the most advanced B2B podcast content marketing platform available to marketing teams of any size. No matter the company stage, your team can leverage the same platform that supports B2B marketers at brands like IBM, Salesforce, Gong, HubSpot, and Drift. What would your team do with more time and more content?

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Trusted by leading B2B brands

The only podcast & video solution made for busy B2B marketers like you

Podcast and video content delivers authentic engagement and drives demand — but can you maximize and measure their value?

Casted is made by B2B marketers for B2B marketers. In one platform, you can publish and distribute podcast and video content, search existing content, break it down into clips and critical takeaways, access and edit transcripts, see what brands and accounts are engaging, and measure the impact of it all in rich, meaningful ways.

Casted is for B2B brands like yours.

Streamline how you publish, distribute, amplify, repurpose, analyze, and measure content. Manage access and governance across teams, business units, and campaigns. Casted offers solutions built specifically for B2B brands like yours.

For publishing podcasts and video content

Host, syndicate, and distribute your audio and video content.

For amplifying content to maximize ROI

Maximize the value of your content through clips, embeds, and transcripts to be amplified on many channels.

For understanding your audience

See what brands engage with your content with unparalleled firmographic data.

For searching and repurposing existing content

Extend the life of your existing content with your own personal audio and video search engine.

The Casted Amplified Marketing Platform

B2B brands use Casted to publish, amplify, repurpose, and measure content-driven engagements that deliver actionable insights and drive growth.

Explore the platform

Casted jumped in and made a huge impact at Salesforce in a very short time. Now our global team can deliver audio content in ways they never could before. Not only do we deliver to an external audience across podcasts and social channels, we build valuable journeys across audiences on our owned properties using the Casted embedded player. It’s been a very productive collaboration and we look forward to growing our podcasting practice at Salesforce with Casted.

Michael Rivo Salesforce LIVE, Virtual Events Content & Platform at Salesforce

Casted gives us all the tools we need to get the most out of our podcast. The platform has allowed us to scale up production, while also giving us insight into how each episode performs, where there’s opportunity for growth, and the overall success of our efforts. When every marketing activity counts, having Casted in our corner has given us everything we need to make sure our podcast delivers.

Holly Enneking Vice President of Marketing, Lev

I had already made some decisions on what it would take for me to feel better about all the work that went into producing a podcast and Casted showed up with a solution to help me solve that problem. We've been customers for most of this year and we are using it the way that I was hoping that we would - to turn our podcast into content that can fuel our marketing strategies.

Gina Hortatsos Chief Marketing Officer, LogicGate

Casted makes managing our podcast so simple. From creating custom episode landing pages, hosting, transcriptions, and analytics, we now have one platform to use for marketing our show. Plus, we get more in-depth analytics than we've ever had so we can fully understand the impact our show is having on our brand.

Stephanie Cox Vice President of Sales and Marketing, Lumavate

Casted metrics have been extremely helpful for us as we look through what episodes are performing the best, what short clips or pieces to the episodes is really interesting. Whether it's the person or the topic, it really allows us to dive a little bit deeper than just that general downloads or that general listens number.

Meg Johnson Multimedia Marketer, OpenView

Casted is the best. Period. (We knew we shouldn't let Podcat have a website login).

Podcat Chief Cat Officer, Casted

Learn from top brands how to amplify your marketing.

Did you miss the first ever AMPLIFY event? All of the amazing content from our customers at Drift, Salesforce, HubSpot, IBM, and more is available on demand. Learn how these incredible brands reject the status quo of mass content production with Amplified Marketing.

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Experience Casted for yourself.

Start with a demo

Publish Podcasts & Videos

Increase Content ROI

Know Your Audience

Search Existing Content