The B2B Podcast & Video Platform
Give Your Team Access to Your Most Valuable Content
Your audio and video content is filled with the expert insights your audience craves. So why is this content siloed off from the rest of your marketing strategy? With Casted, marketers can unlock the power of audio and video by giving your organization access to use your most valuable content across every channel.
Get More Out of Your Most Valuable Content
Content fuels so many aspects of your business, but it can feel impossible to keep up with the expectation of creating new assets every day. With Casted, you can mine your audio and videos for the powerful content your audience craves and atomize your content to create high value content to fuel your strategies without doing more work.
PROVE YOUR AUDIO AND VIDEO CONTENT’S IMPACT ON THE BOTTOM LINE
Typical audio and video metrics — particularly for podcasts — are ambiguous at best. You need the ability to show your content’s true value to your organization. With Casted, you can leverage metrics that help you identify listeners and viewers, connect listens and views to the actions in the buyer's journey, and finally prove how your audio and video content is impacting the bottom line.
The only podcast and video solution made for b2b marketers.
Podcasts and videos deliver authentic engagement and drive demand — but only if you can maximize and measure their value. But how? Most podcast and video solutions don’t deliver results for B2B marketers.
Casted is made by B2B marketers for B2B marketers.
In one platform, you can publish and distribute podcast and video content, search existing content, break it all down into clips and key takeaways, access and edit transcripts, see what brands and accounts are engaging, and measure the impact of it all in rich, meaningful ways.
Casted jumped in and made a huge impact at Salesforce in a very short time. Now our global team can deliver audio content in ways they never could before. Not only do we deliver to an external audience across podcasts and social channels, we build valuable journeys across audiences on our owned properties using the Casted embedded player. It’s been a very productive collaboration and we look forward to growing our podcasting practice at Salesforce with Casted.
Michael Rivo
Salesforce LIVE, Virtual Events Content & Platform at Salesforce
Casted gives us all the tools we need to get the most out of our podcast. The platform has allowed us to scale up production, while also giving us insight into how each episode performs, where there’s opportunity for growth, and the overall success of our efforts. When every marketing activity counts, having Casted in our corner has given us everything we need to make sure our podcast delivers.
Holly Enneking
Vice President of Marketing, Lev
I had already made some decisions on what it would take for me to feel better about all the work that went into producing a podcast and Casted showed up with a solution to help me solve that problem. We've been customers for most of this year and we are using it the way that I was hoping that we would - to turn our podcast into content that can fuel our marketing strategies.
Gina Hortatsos
Chief Marketing Officer, LogicGate
Casted makes managing our podcast so simple. From creating custom episode landing pages, hosting, transcriptions, and analytics, we now have one platform to use for marketing our show. Plus, we get more in-depth analytics than we've ever had so we can fully understand the impact our show is having on our brand.
Stephanie Cox
Vice President of Sales and Marketing, Lumavate
Casted metrics have been extremely helpful for us as we look through what episodes are performing the best, what short clips or pieces to the episodes is really interesting. Whether it's the person or the topic, it really allows us to dive a little bit deeper than just that general downloads or that general listens number.
Meg Johnson
Multimedia Marketer, OpenView
Casted is the best. Period. (We knew we shouldn't let Podcat have a website login).
Podcat
Chief Cat Officer, Casted
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Experience Casted For Yourself
See how Casted empowers marketers to access, amplify, and attribute their audio, video and all other related content to create marketing strategies that deliver incredible results.
