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THE COMPLETE PODCAST PLATFORM FOR BRANDS

Host, Repurpose, and Measure Your Podcast to Drive Real Business Results

Casted delivers industry-leading podcast hosting, AI-powered content repurposing, and advanced analytics that connect listening behavior to pipeline and revenue.

Book a Demo
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Trusted by leading B2B brands

99% of Brand Podcasts Fail

🎯 Strategic Misalignment

Leaders expect podcasts to deliver immediate MQLs like other channels. When they don't see fast ROI, they pull the plug on programs that could deliver significant long-term value.

💎 Untapped Potential

Most brand podcasts remain vastly underutilized, with rich conversations left sitting idle after publication. Why? Transforming audio into multiple formats requires specialized skills and time most marketing teams simply don't have.

🧩 Integration Challenges

Podcast platforms typically exist outside your martech stack, creating disconnected workflows and siloed data that make it difficult to track the customer journey across touchpoints.

The Untapped Power of Brand Podcasts

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Unmatched Engagement

While most content captures just seconds of attention, podcast listeners engage for 30+ minutes with your content. This 63% average consumption rate far outperforms any other marketing format, creating deeper, more meaningful connections with your brand.

Content Multiplication

Each podcast episode generates multiple assets for your marketing ecosystem. One 30-minute conversation can produce blogs, social clips, newsletters, and sales enablement materials, maximizing your content ROI.

Quality Over Quantity

For brands, having 100 downloads with a 95% completion rate delivers more value than 1,000 downloads with minimal engagement. Podcasts attract your ideal audience who stay to hear your complete message.

We've helped hundreds of B2B marketers transform undervalued podcasts into their most powerful marketing channel

Manage and Host

  • Manage podcasts, webinars, event recordings, and videos all in one place
  • Organize, tag, transcribe, and search all your content
  • Enterprise level access control, workflows, and permissions
Organize your content
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Create and Publish

  • Create clips and new content with ease thanks to AI
  • Use customizable and brandable players to make your content shine
  • Publish to podcast apps, YouTube, on your website, and social media
Distribute Content
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Repurpose

Analyze and Identify

  • Data at your fingertips about views, listens, heat maps, and impressions
  • Audience insights telling you who’s watching, what company they work for, and where they engaged with the content
  • Identify binge-able moments automatically with AI driven content recommendations tailored to your audience
  • Content and buying intent signals synced to your CRM and marketing automation systems
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GROW REACH AND REVENUE WITH THE RIGHT CONTENT

 “Casted has helped increase our content subscribers by 45% this year, now reaching up to 1,900 loyal readers and listeners every day. In the first nine months, Casted impacted $100k worth of opportunities by helping us deliver quick-hitting, high-quality content to our target audience of founders and CEOs."

Holly Enneking
Head of Marketing, Bolster

Transform your podcast from a standalone channel into a strategic one

 

Book a Demo

1. Schedule a Demo

Connect with our team for a personalized walkthrough of how Casted can transform your podcast strategy. We'll show you exactly how our platform addresses your specific challenges and fits into your existing workflow.

2. Set Up Your Podcast Hub

Our implementation team will help you seamlessly migrate your existing podcast content to Casted and integrate with your marketing tech stack. Most customers are up and running in less than a week.

3. Start Proving Impact

Begin tracking meaningful metrics, efficiently repurposing content, and connecting podcast engagement to business outcomes. Our customer success team provides ongoing support to ensure you're maximizing your results.

Don't Let Your Podcast Investment Go to Waste

The average brand podcast requires 12-18 months of
consistent publishing to build a substantial audience.
Yet most are abandoned within just three months due
to mismatched expectations and inability to
demonstrate business impact.

With Casted, you can:

✅ Transform your podcast from a cost center to a revenue driver

✅ Extract maximum value from every episode through efficient repurposing

✅ Prove your podcast's influence on pipeline and revenue

✅ Secure ongoing executive support for your podcast program

Are you ready to revolutionize the way you understand and engage with your audience? Let's delve into the world of Casted Insights, a unique feature that sets Casted apart from other platforms.

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