Does your podcast strategy measure up?
[Quiz] Learn how mature your podcast and video content marketing is and what you can do to make it even more powerful and drive ROI.
How B2B Podcasts Grow Up
This new series covers the 5 Maturity Curve stages. Learn how you can get the best performance out of your podcast content. Integrate the teachings of the show into your content marketing strategy.
The B2B Podcast Maturity Curve
The only podcast & video solution made for busy B2B marketers like you
Podcast and video content delivers authentic engagement and drives demand — but can you maximize and measure their value?
Casted is made by B2B marketers for B2B marketers. In one platform, you can publish and distribute podcast and video content, search existing content, break it down into clips and critical takeaways, access and edit transcripts, see what brands and accounts are engaging, and measure the impact of it all in rich, meaningful ways.
Casted is for B2B brands like yours.
Streamline how you publish, distribute, amplify, repurpose, analyze, and measure content. Manage access and governance across teams, business units, and campaigns. Casted offers solutions built specifically for B2B brands like yours.
For publishing podcasts and video content
Host, syndicate, and distribute your audio and video content.
For amplifying content to maximize ROI
Maximize the value of your content through clips, embeds, and transcripts to be amplified on many channels.
For understanding your audience
See what brands engage with your content with unparalleled firmographic data.
For searching and repurposing existing content
Extend the life of your existing content with your own personal audio and video search engine.
Casted jumped in and made a huge impact at Salesforce in a very short time. Now our global team can deliver audio content in ways they never could before. Not only do we deliver to an external audience across podcasts and social channels, we build valuable journeys across audiences on our owned properties using the Casted embedded player. It’s been a very productive collaboration and we look forward to growing our podcasting practice at Salesforce with Casted.
Casted gives us all the tools we need to get the most out of our podcast. The platform has allowed us to scale up production, while also giving us insight into how each episode performs, where there’s opportunity for growth, and the overall success of our efforts. When every marketing activity counts, having Casted in our corner has given us everything we need to make sure our podcast delivers.
I had already made some decisions on what it would take for me to feel better about all the work that went into producing a podcast and Casted showed up with a solution to help me solve that problem. We've been customers for most of this year and we are using it the way that I was hoping that we would - to turn our podcast into content that can fuel our marketing strategies.
Casted makes managing our podcast so simple. From creating custom episode landing pages, hosting, transcriptions, and analytics, we now have one platform to use for marketing our show. Plus, we get more in-depth analytics than we've ever had so we can fully understand the impact our show is having on our brand.
Casted metrics have been extremely helpful for us as we look through what episodes are performing the best, what short clips or pieces to the episodes is really interesting. Whether it's the person or the topic, it really allows us to dive a little bit deeper than just that general downloads or that general listens number.
Casted is the best. Period. (We knew we shouldn't let Podcat have a website login).
Content for marketers by marketers
Assessment: Amplified Marketing Maturity Curve
Learn how mature your podcast and video content marketing is and what you can do to make it even more powerful and valuable.
The Casted Podcast
Check out the latest season of The Casted Podcast with tips, tricks, and insights from our amazing customers.
Ebook: An Actionable Guide to Get to Know Your Audience Like Never Before with Insightful Data
Deliver the right content at the right time with the right data.
Demo: Casted Insights
Check out the only podcast and video analytics solution made exclusively for B2B marketers.
On-Demand: AMPLIFY 2021
Watch and/or listen to all of the sessions from AMPLIFY 2021.
The Impossible Job of the Content Marketer
Save your content marketers from the insane expectations placed on them.