In 2012, there were 12,000 podcasts. Today there are over 2 million.
Even B2B audiences want podcasts, but a recent Casted report reveals that only 32% of B2B content marketers think podcasting is an effective channel.
But then how do you explain why more people listen to podcasts than have Netflix accounts?
To understand why some brands miss out on leveraging a podcast as a brand awareness agent and a path to conversion, check out our infographic:
For more on how content marketers feel about podcasting, check out Casted’s The State of the Content Marketer Report.