Indianapolis — May 21, 2024 — Casted, the first platform designed specifically for B2B marketers to repurpose and remix content, today announced the appointment of Adam Patarino as Chief Executive Officer. Patarino is a co-founder of the company and previously served as Chief Technology Officer, overseeing product development, sales support, and customer experience.
Prior to founding Casted, Patarino served as Director of Solutions Architecture at Emarsys, an omnichannel customer engagement platform built for marketers. In this role, he led a team of consultants and engineers in the design and execution of custom solutions and customer onboarding. Prior to Emarsys, Patarino worked in a variety of marketing SaaS companies in sales and product roles, solving problems for customers through software.
“I’m thrilled to step into the role of CEO at Casted, a company that I co-founded with the belief that the future of marketing is centered around expert voices,” said Adam Patarino, Chief Executive Officer of Casted. “Today, marketers are asked to do more with less. At the same time,they are constantly reinventing the wheel and creating new content, instead of getting more out of their rich archives. Our marketer-first AI technology enables teams to leverage the voices of their experts from their existing content library, integrate the most powerful soundbites across channels, and measure engagement and impact on revenue.”
"Adam is an amazing product leader who has been with Casted since the very beginning,” said High Alpha Managing Partner Scott Dorsey. “With his deep understanding of the space and experience as a technical co-founder, Adam is the right leader to ensure that Casted continues building products that help marketers succeed.”
About Casted
Casted is the first platform designed specifically for B2B marketers to repurpose and remix content in order to optimize reach and revenue. Casted's platform empowers B2B companies to activate, amplify, and attribute content while increasing brand awareness, driving lead generation, and bolstering customer engagement. Casted's customers include Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Based in Indianapolis, the company is backed by Revolution Ventures, High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and more. Learn more at casted.us
For media inquiries, please contact us at media@casted.us