Podcast marketing technology leader announces integrations with leading solutions to improve the modern content marketing strategy
INDIANAPOLIS — September 23, 2020 — Casted, the only content marketing platform built around B2B brand podcasts, today announces integrations with marketing technology leaders HubSpot, WordPress, and Drift to deliver a cohesive, user-friendly content marketing experience.
Content marketing is a core pillar of modern marketing efforts, but only 9% of companies with a content marketing strategy deem it as “excellent.” To keep the content engine roaring, brand marketers must advance beyond strategies built primarily on SEO-focused blog posts, gated website content, and vanity metrics. Instead, the next generation of content marketing will establish stronger connections with audiences by harnessing the voices and perspectives of experts.
“Podcasts offer B2B brands an incredible opportunity to connect with their audiences in a rich and meaningful way. Casted is here to support the marketing teams behind those shows and we are thrilled to announce integrations with incredible partners that make our platform even more robust for our users,” said Lindsay Tjepkema, CEO of Casted. “Together with HubSpot, Drift, and WordPress, Casted is empowering B2B marketing teams to further engage their audiences by tapping into the gold mine of expert-driven content within their podcasts, to provide access to that content to their teammates and agency partners, to amplify it across other channels, and to attribute it to the impact it’s making on the brand and the business.”
Conversations facilitate connections, which then fuel conversions. Within branded podcasts, there is an elevated state of engagement for brand mentions which improves purchase intent by 14%. Then, by tracking the metrics focused on engagement, marketers understand how the podcast is impacting the brand and fueling pipeline to prove a true ROI.
As Casted continues its mission to make brand podcasts the throughline to all content marketing efforts, these integrations will further the platform’s ability to help marketers harness the power of their podcast conversations:
- HubSpot: Through the combined capabilities of Casted and HubSpot, podcast listener activity lives directly in the team’s CRM feed, giving marketers insight into customer buying behaviors and the ability to identify podcast listeners to better understand their audience. See it now in the HubSpot Marketplace.
- Drift: Casted + Drift transform podcasts from one-way top-of-funnel content into a two-way full-funnel conversation. Listeners can now chat live with a brand directly from its podcast pages. The Drift chatbot empowers marketers to engage with customers in real-time to answer questions or discuss ideas based on episodes in which they’ve engaged.
- WordPress: Casted’s WordPress plug-in provides complete access to the show’s content so marketers can easily amplify it across their website. Easily extract embedded episodes, grab audio clips, and pull block quotes from the Casted platform to be placed into web content.
“It is great to see podcasting represented in the HubSpot App Marketplace, with a robust product made especially for B2B marketers,” said Scott Brinker, VP platform ecosystem at HubSpot. “As organizations incorporate podcasts into their content strategies, Casted’s integration will help them seamlessly unite their audio content with everything else they’re doing in the HubSpot platform. We’re delighted to have Casted as an official app partner.”