Amplified marketing technology leader builds out robust platform with three new tools to drive next-level content marketing strategies
INDIANAPOLIS — Sept. 28, 2021 — Casted, the first Amplified Marketing Platform and the go-to podcast solution for enterprise marketers, today announces the addition of Casted Video to make the platform an all-encompassing, first-class audio and video platform that helps marketers capitalize on their marketing assets.
Casted Video expands on the current Casted platform with robust video player functionality, allowing customers to manage their audio and video assets in a central place. With the addition of Casted Video, customers can:
- Upload and manage video assets within the Casted platform.
- Amplify videos by simply selecting text from a transcript and generating dynamic, brand-ready video clips.
- Garner insights from viewers, including demographic information and how they engage with the content.
This ultimately influences sales and marketing decisions moving forward to accelerate the sale cycle and impact revenue.
With Casted Video, Casted also introduces Collections, a new concept that allows users to store, organize, and amplify one-off audio and video content, like recorded events, webinars, brand videos, customer success stories, and personalized demos, just as effectively as they do podcasts. This allows the recently announced Casted search function to filter singular items within applicable collections, making it easier for teams to find and reuse existing content in the platform.
“As a platform for B2B marketers, by B2B marketers, we know first hand the needs of today’s enterprise marketing teams. According to a survey by Demand Gen Report, 46% of buyers reported engaging with video and interactive content in the early- and mid-stages of their purchasing process. The Casted platform empowers marketers to easily serve their audience that content they actually want throughout that journey,” said Lindsay Tjepkema, CEO of Casted. “By expanding our product with Casted Video, we are further transforming the way marketers create content and we’re closing the loop between audio, video, and text.”
Casted customers will use the enhanced platform to create an extensive, all-encompassing, and seamless audio and video experience for their end-users. Casted allows its customers to embed content into their sales and marketing assets, transcribe audio and videos for additional assets, create and share key takeaways, reuse materials in a different medium such as blog posts or social media content, and more.
“We are creating a first-class, all-in-one solution to help teams amplify their assets easily and efficiently,” said Adam Patarino, Co-Founder, Product and Technology, of Casted. “By expanding our video and audio capabilities, we are allowing customers to use the Casted platform in ways that make sense for their team workflow and their goals.”
For more information on how Casted is creating the new era of marketing, visit casted.us.
Casted is the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Casted’s platform empowers B2B companies to activate, amplify, and attribute audio and video content while increasing brand awareness, driving lead generation, and bolstering customer engagement. Casted’s customers include Salesforce, PayPal, HubSpot, Drift, and ZoomInfo. Based in Indianapolis, the company is backed by Revolution Ventures, High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and more. Learn more at casted.us or Twitter @gocasted.
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