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From Creation to Amplification: How Drift Brought “Pipeline” to Life with Drift's Molly Sloan & Elizabeth Hilfrank

Want to know a cardinal rule in the marketing (and Amplified Marketing) world?

“Know your audience first.” 

Seems simple enough, right?

Well, it is for these experts. For this episode of AMP: The Amplified Marketing Podcast, we are joined with not one, but two content marketing masters, Drift’s Molly Sloan and Elizabeth Hilfrank. 

Tune in now to hear about how Drift not only puts their audience first, but also how an experiment allowed Molly and Elizabeth to promote and amplify that specially curated podcast content into a special audience niche. 

Digging into Key Takeaways

For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.

Prioritizing audio and video to make the brand more personable 📹

With many marketing teams incorporating video into their content strategy, customers are now getting to know the company “behind the curtain” even more. In the world of B2B and SaaS, it can be hard to become personable with an audience, but with the help of introducing audio and video content into marketing strategies, the narrative is evolving for the better.  So if you haven’t started with this innovative and easily curated way of content creation, what are you waiting for?.

Audio and video’s place in an Amplified Marketing strategy 📣

Have you heard the saying, “The riches are the niches?” Well, if you’re implementing video content into your marketing strategy, you’ll quickly become familiar. Allowing your customers to become better acquainted with your brand through video content can create a community around your show that will further prove your content’s purpose. And once you have that community, you’ll be able to branch off into the creation of more shows and more focused content geared towards what your audience is craving from your team.

Amplified Marketing isn't linear ⏳

Remember, Amplified Marketing strategies are not built in a day. When you plan out an amplified-centric campaign, it’s best to begin with the big picture, then walk your way back to the granular ways of getting there. Create a supporting content feed from the content that you’ve already created. By remembering that all of your content is valuable and can be repurposed in different forms can save both your team’s time and most importantly, sanity.

Interested in More from Drift?

Interested in learning more about how Drift aligns their teams while putting their audience first? Register for the RevGrowth Virtual Summit taking place on December 2, 2021. 


Want to skim through Elizabeth and Molly’s episode instead of listening? Read the transcript here.

About Season 1 of AMP: The Amplified Marketing Podcast

Welcome to Season 1 of The Amplified Marketing Podcast, where we get into the challenges that content marketers face by talking with the brands who are already knocking down obstacles and raising the quality of their content with Amplified Marketing. In each episode, we uncover the best strategies for creating meaningful content and then getting the most traction from that content by wringing it out and amplifying it across all channels. Not only do we dive into Amplified Marketing components and reveal just how much of an impact this new approach to content marketing can have on your business, but we also explore all the ways Amplified Marketing makes life easier and more efficient for the content marketers struggling to be creative and relevant, and cut through all the noise.