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Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin

How does podcasting fit into an SEO strategy? What role does it play with demand gen and what should a marketing leader expect from a really, really great podcast?

These questions were swirling in the mind of Carolyn Chapin who's the Director of Marketing at LogicGate.

The company's show GRC & Me was reaching some really incredible milestones after two years on the air. It has a lot to do with how Carolyn and her team approach it, and how they use the content that is produced from every interview to fuel not only other marketing efforts, but also sales enablement.

Hear Carolyn's story of how she inherited the podcast and how it's changed her perspective.



Digging into Key Takeaways

In each episode, we like to highlight the key takeaways from each show. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.

Incorporating your podcast into the overall content strategy 👩‍💻

When ideating concepts to cover in your podcast, you should be considering what other pieces of content you can derive from each episode. Think of your podcast as an orange. There is so much juice you can squeeze from it to fill your content strategy – blogs, embedded clips, social posts, etc. So if you're already creating content that is valuable to your audience with your podcast, why not utilize that and reach them and future listeners on other channels?

Adapting your show and being ready to pivot at any time 🎙️

No one expected that the majority of 2020 would be spent in quarantine. And during unexpected times, plans change, so it's important to be ready to adapt. For your podcast, that could mean rethinking the topics you are discussing on your show and adjusting your strategy accordingly. You may have to make last minute changes or completely pivot what you're doing, but having that flexibility allows you to provide your audience with content that is relevant and valuable to what's happening in the world around you. 

Connecting with your audience and getting your message out through podcasting 🔗

We're all human. And in a world where we have to be physically separated, we crave human connectivity more than ever. Podcasts are a way to help fill that void. By presenting your show in an authentic way and shining a spotlight on your guests, you bring in that human element, which not only allows you to connect with those guests but also helps your audience feel connected as well.

Repackaging educational content into an episode for your podcast 📦 

People want to learn, and your podcast is a wonderful way to educate. By repackaging and repurposing educational content you already have, you are able to share those learning in the form of a podcast – whether that be from an audio recording of a webinar or taking clips from multiple sources to create a new episode. This allows you to create engaging content that you can get in front of your community of listeners. 

Interested in more from LogicGate?

Check out the amazing work LogicGate is doing with their podcast!

Interested in skimming through the episode instead of listening? Check out the transcript here

About Season 5 of The Casted Podcast

Welcome to season five of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward- thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.