So, how do you know WHO in your audience wants to know WHAT?
You talk to people, don’t you? You engage them in a normal conversation, like you’re a human being, and you ask what they're interested in, what are the challenges they face, what are the solutions they’ve successfully implemented, and what are the solutions they wish they could have.
You might start talking to your own team, branch out to other departments within your company, and then see what experts outside your organization have to say. Before you know it, you’ve effectively created a network of like-minded people who thrive on conversations, regardless of the content format, all interested in sharing their knowledge and experiences with their colleagues in the industry.
Another word for that network is COMMUNITY, and building community is one of the big goals content marketers are responsible for achieving, but when you’re just starting out, it can feel like an intimidatingly tall order. However, once you start targeting like-minded people with engaging, relevant content, you’ll find you’re not alone, and the community you build isn’t as difficult as you might have thought at first.
That’s just what Ryan Cramer faced when he came to PingPong and discovered an internal demand for knowledge sharing across teams. So what did Ryan come up with? He started recording conversations. He sought out subject matter experts and thought leaders. And he put it all together into a podcast and leveraged video through YouTube.
And Ryan had never done any of that before, yet he managed to build a powerful community interested in all things e-commerce. In this episode of The Casted Podcast, Ryan tells us about his journey into podcasting, how he does the work of many content creators and gets the most value out of everything he creates. He’ll share tips on leveraging podcasting and video as two of the most effective brand awareness channels.
Digging into Key Takeaways
For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.
Advice for Creating a Podcast 🧩
Don’t overthink it. A podcast is basically a place for two or more people to discuss a topic. There’s no special podcasting degree or equipment you need to begin recording these valuable conversations and packaging this content for your audience. Just start talking.
How to Amplify Your Content Across Various Platforms 💥
Just because you’ve published your latest episode on your site and plan on mentioning it in your next newsletter doesn’t mean you’re done getting your content out. Your entire audience might not be watching their podcast feed or inbox like a hawk. That’s why Ryan (and Casted) believe you need to amplify your content across multiple channels to give your audience multiple ways to engage with you.
Strategies for Efficiency: Make Your Time Valuable in Different Ways 💡
The efficiency you get from an all-in-one content platform is a real game changer — especially when you’re a team of one responsible for getting the word out everywhere to everyone. Listen to how Ryan uses key takeaways to quickly create content for other channels and amplifies his keystone content to his audience.
Interested in More from PingPong?
For more from Ryan on how he’s amplifying content and building an e-commerce community at PingPong with video and podcasting, check out his show, Crossover Commerce.
Want to skim through Ryan’s episode instead of listening? Read the transcript here.
About Season 7 of The Casted Podcast
Welcome to Season 7 of The Casted Podcast, where we focus exclusively on our customers. Why? By becoming a Casted customer, it's pretty clear how committed these brands are to delivering high-quality content that their audiences truly want, and they want to share their experience and knowledge of how audio, video, and text-based content fits into an integrated marketing strategy. Hear from the most forward-thinking brands discovering how to harness the power of conversation and amplify their content marketing in a range of formats and channels to grow their audiences. They're practicing what we preach, and we want you to hear all about what they're doing, why they're doing it, and most of all, how you can do it too.