We're all about the power of conversations here at Casted, no matter what industry you're in. So when restaurants took a hard hit in March of last year, marketers in that industry had to find new ways to connect with their audience and provide them with tangible solutions.
In this episode, we had the pleasure of talking with Brett Linkletter and Camberlyn Sparks – hosts of Restaurants Misfits and innovators at Misfit Media, a marketing agency serving the restaurant industry – about how podcasting allowed them to connect with their audience during a very trying time for the restaurant industry.
Let’s see how and why the duo shifted their strategy, why their show is growing so quickly, and a pretty brilliant tactic for extending the reach of their show.
Digging into Key Takeaways
For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.
Pivoting the Business Because of Covid 💡
The pandemic was a time that called for change. Causing marketers to re-strategize and get creative with the content that they were producing. For Misfit Media this was an opportunity to connect with restaurant owners and thought leaders through podcasting. Through these sorts of conversations, you can provide your audience with high-value content and solutions and then repurpose that content across other channels. Now, we have a new approach to content marketing and an omnichannel outlook on content creation.
Repurposing Content ♻️
If you don’t know already, we’re really big on wringing out your content. So, instead of simply recording, editing, and publishing your podcast, we’d like to think that your content is meant for bigger and greater things. Maybe you can use a quote from one of your episodes and generate new social media posts? How about using an audiogram in your monthly newsletters for your customers? A podcast is not only a great content tool, but it can also be used to generate potential prospects. So, reuse it, push it out, and promote the heck out of it to get the full potential of what your show can do.
Connecting Industry Leaders ⚡
Let’s be honest, how many of us would like to be a networking mogul but just can’t seem to find the time to do it or even feel like maybe you don’t have the knack for it? I feel you there, but, maybe that’s your call to start getting creative. Your podcast is meant for more than just generating leads. Use your podcast to connect with others in your industry and record those conversations. Not only will you provide interesting perspectives to your listeners, but you’ll also be solving your networking dilemma.
New Social Media Strategy 🔎
Wait! So you’re telling me that your podcast can create awesome content for your listeners, allow you to network with other professionals in the industry, generate leads for your show, and create more content for your other media outlets? How do you do it? By creating bite-sized pieces of content from your podcast. When you have guests on your show, create a piece of content that they can use to promote it on their media platforms. This will not only attract more listeners to your featured episode but make them interested in wanting more from your show as a whole.
Interested in More from Misfit Media?
Want to hear more from Brett and Camberlyn as they speak with professionals throughout the restaurant industry? Listen to their newest episodes of Restaurant Misfits.
Want to skim through Brett’s and Camberlyn’s episode instead of listening? Read the transcript here.
About Season 6 of The Casted Podcast
Welcome to Season 6 of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward-thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.