Marketing as we know it is changing. Right here. Right now. And what a better way to learn about the new era of enterprise marketing, amplified marketing, than learning from those who are already incorporating it into their strategies and becoming experts themselves?
Grab your hard hats and eye protectors because we’re breaking some myths on this episode AMP: The Amplified Marketing Podcast.
We’re joined by Lumavate’s President and Host of the Real Marketers Podcast, Stephanie Cox, and Senior Marketing Specialist, Michelle Lawrence as they share their thoughts on how a podcast fits within a marketing strategy.
And you probably won’t be surprised to learn that they also know from personal experience how a podcast can fuel your content strategy and make it easier to ahem...amplify your content to feed all your other channels.
Digging into Key Takeaways
For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.
Marketing Myth: There's a Podcast for Everything, and You'll Never Break Through the Noise 📣
As we all know, there can be an initial reaction to making excuses when it comes to creating or trying something new. So, it’s of no surprise that the same tendencies can roll over into experimenting with marketing strategies, especially when starting a podcast. But I’m about to serve that famous tagline, “just do it”. The show doesn’t have to be a “one-of-a-kind” idea or cut through all of the podcasting noise. It just needs to serve your marketing strategy and more importantly, your audience.
Marketing Myth: Podcasting Is Hard 🥵
Podcasting can be tough, but it surely is not impossible. It all depends on how well thought out your production strategy is starting at the beginning. Do you have a clear purpose for your show? What is your audience going to want from your content? Is there a strategy for finding guests? The list goes on, but once you’ve answered those questions, the podcasting ball will begin to roll in no time.
Marketing Myth: You Can Only Market New Content for a Couple Weeks After Release ⏳
We all know that being a content marketer is already a tough job, so why add more work to your load. Your podcast has valuable, rich and multiple pieces of content per episode, so why wouldn’t you try to wring out as much as you can. Not only will you be saving your precious time, but you’ll be getting the most return on your podcast.
Interested in More from Lumavate?
Interested in hearing more from Lumavate, tune in to the Real Marketers Podcast hosted by Lumavate President, Stephanie Cox here.
Want to skim through Michelle and Stephanie’s episode instead of listening? Read the transcript here.
About Season 1 of AMP: The Amplified Marketing Podcast
Welcome to Season 1 of The Amplified Marketing Podcast, where we get into the challenges that content marketers face by talking with the brands who are already knocking down obstacles and raising the quality of their content with amplified marketing. In each episode, we uncover the best strategies for creating meaningful content and then getting the most traction from that content by wringing it out and amplifying it across all channels. Not only do we dive into amplified marketing components and reveal just how much of an impact this new approach to content marketing can have on your business, but we also explore all the ways amplified marketing makes life easier and more efficient for the content marketers struggling to be creative and relevant, and cut through all the noise.