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The Importance Of Authenticity In Effective Content Marketing With OpenView's Meg Johnson

To be a great content marketer, one must…. be authentic?

In this episode of AMP: The Amplified Marketing Podcast, we had the opportunity to speak to one of our favorite content marketing experts, Multimedia Marketer at OpenView, Meg Johnson. 

As a pioneer in amplified marketing, Meg knew that there must be a way to create all the content she needed without sacrificing quality or creativity, which meant she needed a revolving source of content. 

Behold: the Content Carousel. A method that not only let her repurpose OpenView’s most valuable content, but to spread it across all formats and channels that could reach their audience. 

 

Digging into Key Takeaways

For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.

Building Your Brand Through Authenticity and Trust🛠

“Authenticity is key”. Heard this before? Well, that’s because it’s one of the golden rules of marketing, especially for content marketing. One way you can incorporate that idea into your content strategy is by focusing on what people are most excited to talk about. And by people, we mean your audience. Research what gets the most enthusiasm from them and create content that helps build a bond between you. Create a relationship with your audience that allows them to see your brand as a “BFF” or “best bud” rather than a big corporate tyrant. So here’s the big takeaway: “Allow yourself to be vulnerable. Build trust. Be authentic.”

Lead with Empathy — People Are People, not Transactions 🗝

Want to know the difference between a brand that’s treating its customers like people and not transactions? Hint: Did you happen to look at the title of this takeaway? IT’S EMPATHY!!! It might seem obvious that treating your customers as real humans builds a better connection with your brand, but this is a concept that not many brands have achieved yet. Newsflash... there’s still time to take action. Pause your marketing efforts and look to see if your audience feels a connection to your brand. Have you been leading with empathy? Or do you need to start doing so?

The Content Carousel: Reuse, Repurpose, and Repeat ♻️

Not only do we amplified marketers love the planet, but we love our content. If you’re asking yourself, “What the heck do the two have in common?” , then just hang in there. In elementary school, we’re taught the Recycling method (*see where I’m going with this*) which consists of three steps: Reduce, Reuse, and Recycle. Now in our roles as content marketers, we take that approach and apply it to our content instead of generating “single-use content.” And instead of giving you a boring ole graphic to try and explain further, we’ve got a whole blog dedicated to Meg’s new marketing methodology.

Interested in More from OpenView?

Interested in learning more from Meg, tune in to her featured episode on The Casted Podcast here and the Marketing Showrunners podcast with Jay Acunzo here

Interested in learning more from OpenView, tune in to BUILD with Blake Bartlett here.

About Season 1 of AMP: The Amplified Marketing Podcast

Welcome to Season 1 of The Amplified Marketing Podcast, where we get into the challenges that content marketers face by talking with the brands who are already knocking down obstacles and raising the quality of their content with amplified marketing. In each episode, we uncover the best strategies for creating meaningful content and then getting the most traction from that content by wringing it out and amplifying it across all channels. Not only do we dive into amplified marketing components and reveal just how much of an impact this new approach to content marketing can have on your business, but we also explore all the ways amplified marketing makes life easier and more efficient for the content marketers struggling to be creative and relevant, and cut through all the noise.