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The Ingredient Your Marketing Strategy Is Missing: Customer Conversations with Julian Lewis

Who said marketing has to be fancy? It just has to be effective, right?

Julian A. Lewis II, founder of StudioPod, a full-service podcast media and production company, joined the final episode of (Re)Sessions to discuss how when things get tight with the budget or your team is dramatically reduced, it’s time to take a step back and make things easier for your content marketers.

Think about how you’re getting your best ideas and rebuild processes around that. Audit your content hub to see what’s working and how best to measure effectiveness. Plus, Julian gives us some tips on how to get your sales team to actually leverage all the content you’re creating.

Digging into Key Takeaways

For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.

Why Customer Conversations Are Back and Better Than Ever 🗣  

For a while there during the pandemic, everything was disrupted. Customer behavior changed, brands had to react and develop new strategies. For content marketers, that meant expanding into the channels where their audience was at. But in terms of what format is most valuable to the audience, think back over the last couple years and ask yourself these questions:

    • What did marketers do back in 2000?
    • What did they do at the start of the pandemic? What changes did they make?
    • How do all of those lessons translate to today?

"We want to make sure we can speak their language,” Julian says in the episode. “We want to understand the pain points they're going through."

Julian’s advice is to go directly to the source and ask your customers. They'll tell you how you can help. Then you create content around that.

How Amplified Marketing Allows Marketers to Measure Effectiveness of Content 📈   

When asked what's exciting in marketing today, Julian said, "Being able to track activity. We can ultimately say, this is driving business, and it's helping you grow."

We've all felt that awkwardness of sitting across from our CEO and not being able to prove the value of our work. Ugh. Now with amplified marketing and platforms like Casted, you can finally measure what's successful and what's not.

How to Mine, Organize, and Enable Your Sales Team to Use Content 👍  

You have lots of content, right?

Julian recommends creating a hub where it's organized and searchable by your product, marketing and sales teams. Don't let your older content go to waste. Mine it. Organize it. And enable your team to use it in their customer outreach. 

Interested in More from StudioPod?

For more on how StudioPod can help you plan and execute your content marketing, launch and grow your podcast, and anything else that might help your marketing stand out amidst the noise, visit studiopodmedia.com and follow @StudioPod. For more from Julian, follow @Julian A. Lewis. 

Want to skim through Julian’s episode instead of listening? Read the transcript here.

About the (Re)Sessions Series in Season 2 of AMP: The Amplified Marketing Podcast 

Welcome to Season 2 of The Amplified Marketing Podcast, where we discuss the best strategies for creating meaningful content and then getting the most traction from that content by wringing it out and amplifying it across all channels. This season we’re doing something a little different and releasing a limited series: The (Re)Sessions where we answer the questions on every marketer’s mind when dealing with the most certain thing — uncertainty. Join us as we explore all the ways amplified marketing makes life easier and more efficient for content marketers to do a lot more with a lot less.