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The Power of Audio with ZoomInfo's Sam Balter

When creating a strategy around your podcast, there is no shortage of things to consider and questions to answer. For instance, how long should your episodes be? How will you structure your show? Who will your guests be? But the real question is what is your audience looking for and how can you deliver it to them?

This week we’re chatting with ZoomInfo’s Sam Balter. Not only is Sam a host of ZoomInfo’s show Talk Data to Me, he is also a podcasting and content veteran who has a firm grasp on the power that audio can have in your marketing strategy. 

Let’s dive into some of the ways that Sam has used his own experiences of working on podcasts to create a show that really focuses on solving problems for their audience.

Digging into Key Takeaways

For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.

Finding Who to Interview 🕵️

Looking for a guest to appear on your show can sometimes feel like a riddle that you can’t quite solve. But do you want to know a secret? There’s no perfect formula. Though, there is a helpful question that you might want to ask yourself: who can best address the topic at hand? To do this, you can observe trends that are happening in your market and see who can best articulate the reasoning behind them. Or research a problem that your audience might have and see who can best help answer it. It’s important to figure out the “who” in your riddle, so you find a guest that can best talk about and contextualize the information (or in Sam's case the data) that you present to your audience.

Production Quality Rising 🎤  

Producing a podcast can sound very intimidating to someone who is in the initial phases of creating a show. Truthfully, it can even be intimidating to those who have been in the field for years. And as the podcasting world is advancing in production, audiences are coming to expect not just high quality content, but also high quality production and audio. And with a few simple changes, you can up your production game. Instead of recording using the built-in microphone on your computer, upgrade to a separate microphone.  Or try moving to a room that has better insulation to eliminate feedback bouncing off the walls around you. These simple steps can improve your podcast quality and keep your audience coming back for more.

What Sam Has Learned on the Consumer Side 🎧

One of the great things about podcasting is that you are able to tailor your show’s format to your audience’s needs. Your episode lengths can range anywhere from ten minutes to an hour and ten minutes. You can choose to have one guest on an episode, or a panel of five. But in order to have the free range to do so, you have to think of one factor: your audience. Aren’t they ultimately who you are creating your content for? So, let their open-mindedness be the ceiling for your podcast’s creativity.

Interested in More from Refinery Ventures?

Interested in hearing more on creating content that solves problems for your audience? Listen to Talk Data to Me with Sam and his co-host Stephanie Tonneson.

Want to skim through Sam's episode instead of listening? Read the transcript here.

About Season 6 of The Casted Podcast

Welcome to Season 6 of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward-thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.