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The Waterfall Effect: How Podcasting Generates Scalable Content with Tobe's Jared Sanders

We're back with Season 6 of The Casted Podcast. And we're very excited because we're kicking off with our first video podcast interview featuring Jared Sanders of Tobe Agency.

This is a treat for us, because Tobe is known for putting out fun and engaging content for their company and clients in the form of – you guessed it – video podcasts! Jared breaks down why podcasts are such an incredible tool for brands to create killer content strategies.

Watch and/or listen to hear how podcasting helped Tobe get started in building their company and how they've turned that experience into success for their own clients.

Digging into Key Takeaways

For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in Jared's episode.

Generating scalable content through podcasting 🌊

Content marketing is hard. Even more so when you don't have the resources or time to generate it. But Jared and his co-founder, Andrew, figured out that by starting with a conversation in the form of a podcast, they were able wring out those conversations and scale them through other forms of content – blog posts, clips for social media and articles, and more. They quickly learned that by regularly recording their conversations, they could generate quality content and amplify it throughout their content marketing strategy without having to bring on additional help.

Why adding podcasts to your marketing strategy is easier than you think  

As a marketer, it can be easy to view podcasting as just another channel that you need to create content for. And who needs more work on their plates? Not you. But what if you flip your perspective? When you see your podcast for what it is – authentic, keyword rich conversations – you can start putting those at the center of your content strategy, and as Jared said, "everything else waterfalls from that and it becomes a lot easier." And while this is a new approach and process, isn't this new wealth of content that you're able to create from your podcast worth trying something new?

How to define "success" in B2B podcasting 💰

Success means many different things to many different people and situations. So when it comes to defining success for your podcast, think about what goals you are trying to achieve – whether it's brand recognition, lead generation, or something else – and then use your podcast as a means to attack those goals. Your show is so much more than just another piece of content, and while vanity metrics are nice, they aren't necessarily an indication of success. So you really need to be clear about who your podcast is for, why you're doing it, and how you're going to measure success.

Interested in more from Tobe?

Check out the Tobe Agency Podcast Network!

Want to skim through Jared's episode instead of listening? Read the transcript here

About Season 6 of The Casted Podcast

Welcome to season six of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward- thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.