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The Yin & Yang of Content with Terminus' Brad Beutler & Jillian MacNulty

Meeting a Yin and Yang marketing duo?

Learning how to balance the Scale of Content Marketing?

Taking a step towards achieving a state of Content Nirvana?

In this episode of AMP: The Amplified Marketing Podcast, we’re hearing from Terminus’ Content Marketing Director, Brad Beutler and Senior Content Marketing Manager, Jillian MacNulty as they break down how they’re taking a groovy approach to content strategy, and how you can too! 

 

Digging into Key Takeaways

For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.

Meet the Yin and Yang of Content 👋

Say “Hello” to the Yin and Yang of Content Marketing, and no, we’re not talking about the iconic duo of Brad Beutler and Jillian MacNulty, but instead the balance of your content strategy: productivity and creativity. In the marketing ecosystem of Terminus, Brad and Jillian bring a sense of balance to their department by working together to achieve a certain nirvana between all aspects of their content. Want to know the best part of their success? They want to break down not only how you can achieve it, but how to excel at it as well.

A Balanced Approach to Content ⚖️

Have you ever thought of your content strategy as a balancing scale? It sounds like common knowledge to many content marketers, but how many of us are actually putting that mentality to the test? There are many components that we have to consider when developing a strategy that is both effective and efficient for internal teams across the board. So, if you start by putting the same amount of focus into each factor, they can all complement each other and lead to great success for your entire team.

How to Launch a Piece of Content 🚀

What do The Office and ABM have in common? Besides being crucial for a content marketer (one to help with strategizing performance and the other to play in the background while strategizing performance), they came together to create a top-performing piece for Terminus, How ABM Could Have Helped Dunder Mifflin. The content that came from that article proved its worth and became a forerunner of a new strategy that would soon be the base of their content marketing: amplification.

Interested in More from Terminus?

Interested in learning more from Terminus, tune in to the Flip My Funnel Podcast here


Want to skim through Brad and Jillian’s episode instead of listening? Read the transcript here

About Season 1 of AMP: The Amplified Marketing Podcast

Welcome to Season 1 of The Amplified Marketing Podcast, where we get into the challenges that content marketers face by talking with the brands who are already knocking down obstacles and raising the quality of their content with Amplified Marketing. In each episode, we uncover the best strategies for creating meaningful content and then getting the most traction from that content by wringing it out and amplifying it across all channels. Not only do we dive into Amplified Marketing components and reveal just how much of an impact this new approach to content marketing can have on your business, but we also explore all the ways Amplified Marketing makes life easier and more efficient for the content marketers struggling to be creative and relevant, and cut through all the noise.