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Why And How Brands Are Amplifying The Voices Of Creators With HubSpot's Alanah Joseph

What if you could harness the power of expert voices to curate content for your customers? And what if those expert voices were also amazing creators? Would you want to collaborate with these outside experts to launch a podcast network? Well, in 2021, that’s exactly what HubSpot did. They launched an entire podcast network full of amazing (and already established) podcasts.

But when you’re an established brand, like HubSpot — with a history of creating some pretty amazing audio and video content — why would you lean into a podcast network full of content creators over starting your own?

In this episode of AMP, Senior Marketing Manager of the HubSpot Podcast Network, Alanah Joseph breaks down why HubSpot chose to undertake this initiative, how they worked with these creators, and how you can do the same with creators and experts in your own space. So dive in and learn how HubSpot is leaning into amplified marketing and amplifying the voices of experts and creators in their content in really unique and compelling ways.

 

Digging into Key Takeaways

For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.

The Beginning of the HubSpot Podcast Network 🎬

Ever wonder how the HubSpot Podcast Network came to be the mogul that it is today? Well, it probably started with the same first step that your show did: narrowing down the solution for their audience’s needs. HubSpot saw that their community needed an audio accessory that could not only help enrich their user experience, but to also serve for educational purposes. It didn’t make sense to most that a CRM platform would launch a podcast network, but the folks at HubSpot saw an opportunity.  So behold, The HubSpot Podcast Network; a resource for Business Professionals to Listen, Learn and Grow Their Companies.

Why Brands Partner with Creators 🤝

Brands + Creators = A match made in partnership heaven. From having their own audiences, operations to monetize their content, connections with brands who have core values, teams, and staff to help with content, (the list can go on and on), there are many reasons why creators should be considered as businesses. So, long story short, having creators be a connecting link in your business operations can make your content experience stand out from the crowd and make an impact for your audience.

Sharing Is Caring: Amplify Voices and Brands 📣

After onboarding creators to your team, it seems like you’re going to need a way to mobilize your creator community and to help amplify those voices as well as your brand. So what’s the solution you ask? Amplified marketing (or as HubSpot likes to call it: the “Sharing is Caring” method). This method not only helps your content resonate with your audience’s need for a sense of community, but it is also an impactful leverage tool to boost brand awareness. Sounds like a dream, right?

Interested in More from HubSpot?

Interested in learning more from HubSpot? Check out HubSpot’s Podcast Network here.

Want to skim through Alanah’s episode instead of listening? Read the transcript here.

About Season 1 of AMP: The Amplified Marketing Podcast

Welcome to Season 1 of The Amplified Marketing Podcast, where we get into the challenges that content marketers face by talking with the brands who are already knocking down obstacles and raising the quality of their content with amplified marketing. In each episode, we uncover the best strategies for creating meaningful content and then getting the most traction from that content by wringing it out and amplifying it across all channels. Not only do we dive into amplified marketing components and reveal just how much of an impact this new approach to content marketing can have on your business, but we also explore all the ways amplified marketing makes life easier and more efficient for the content marketers struggling to be creative and relevant, and cut through all the noise.