Tap into Top B2B Content Marketing Use Cases

Find out how brands like Salesforce, ZoomInfo, Drift, and more are centering unique and successful marketing strategies around their audio and video content.

Featured Use Cases

terminus

How Terminus is Building Loyal, Raving Fans Through Multimedia Content

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bluecat

How BlueCat Amplifies Their Show Content

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morales

How Morales Group Amplifies Their Content for Different Channels and Platforms

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See Casted in Action

See how Casted is enabling marketers to access, amplify, and attribute their content to create marketing strategies that deliver real results.

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zoominfo

How ZoomInfo Humanized Their Own Data Through a Podcast

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misfitmedia

How Misfit Media Connected with Audience Through Multimedia Content

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vanillasoft

3 Ways Storytelling Can Impact Your Brand with VanillaSoft

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sep

How SEP Engages Listeners by Focusing on Conversations They Want

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refineryventure

How Process, Seasons, and Partners Helped Refinery Ventures Create a Successful Show

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tobe

How Tobe Agency Used a Podcast to Scale Their Content Strategy

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lookbook

DOWNLOAD NOW!

We’ve rounded up some of the most inspiring brands who are using podcasting as a way to drive their brand forward – in many, many different ways.

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Amplified Marketing Use Cases

drift

The Power of Podcasting at Drift

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openview

Why (and How) OpenView Wrings Out Their Podcast (And Awesome Examples)

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logicgate

How LogicGate Squeezes the Juice Out of Every Podcast Episode

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Strategy-Aligned Use Cases

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How the Balance of Passion & Intention Drives Salesforce's Flagship Show

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auth0

Auth0's Pivot to Podcasting

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lev

How Lev's Podcast is Strengthening the Sales & Marketing Relationship

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Brand Awareness Use Cases

janes

How Janes Uses a Niche Audience to Expand Brand Awareness and Lead Generation

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lumavate1

3 Ways Lumavate is Using Their Podcast to Break Through the Noise

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rubionliang

How Rubino & Liang is Using Conversation to Fuel Connection

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Michael Rivo

Casted jumped in and made a huge impact at Salesforce in a very short time. Now our global team can deliver audio content in ways they never could before. Not only do we deliver to an external audience across podcasts and social channels, we build valuable journeys across audiences on our owned properties using the Casted embedded player. It’s been a very productive collaboration and we look forward to growing our podcasting practice at Salesforce with Casted.

Michael Rivo

Salesforce LIVE, Virtual Events Content & Platform at Salesforce
Holly Enneking

Casted gives us all the tools we need to get the most out of our podcast. The platform has allowed us to scale up production, while also giving us insight into how each episode performs, where there’s opportunity for growth, and the overall success of our efforts. When every marketing activity counts, having Casted in our corner has given us everything we need to make sure our podcast delivers.

Holly Enneking

Vice President of Marketing, Lev
Gina Hortatsos

I had already made some decisions on what it would take for me to feel better about all the work that went into producing a podcast and Casted showed up with a solution to help me solve that problem. We've been customers for most of this year and we are using it the way that I was hoping that we would - to turn our podcast into content that can fuel our marketing strategies.

Gina Hortatsos

Chief Marketing Officer, LogicGate
Stephanie Cox

Casted makes managing our podcast so simple. From creating custom episode landing pages, hosting, transcriptions, and analytics, we now have one platform to use for marketing our show. Plus, we get more in-depth analytics than we've ever had so we can fully understand the impact our show is having on our brand.

Stephanie Cox

Vice President of Sales and Marketing, Lumavate
Meg Johson

Casted metrics have been extremely helpful for us as we look through what episodes are performing the best, what short clips or pieces to the episodes is really interesting. Whether it's the person or the topic, it really allows us to dive a little bit deeper than just that general downloads or that general listens number.

Meg Johnson

Multimedia Marketer, OpenView
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See how Casted empowers marketers to access, amplify, and attribute their audio, video and all other related content to create marketing strategies that deliver incredible results.

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