Podcasts have been continuously growing over the past couple of years. In fact, it was found that 62% of the population has listened to podcasts in 2022 so far.
So, with the number of podcasts out there, how do you get people to listen to yours? Whether it’s a large, well-known organization or a smaller one-person shop, the vast majority of marketers today leverage content marketing to promote their shows.
Why? Because it works!
What is Content Marketing?
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain an audience. The trick with content marketing is that it provides information or entertainment in support of achieving a business goal. These goals could be raising brand awareness or more focused on content marketing ROI. Some business goals could be:
- Driving traffic to your site
- Spreading brand awareness
- Building relationships
- Bringing in revenue
- Generating social shares
Publishing in multiple formats allows you to engage and connect with a growing audience. For example, someone may not subscribe to your podcast, but they may see a video that you posted, leading them to listen to your podcast.
Types of Content Marketing That Promote Podcasts
Content marketers have many different types of content marketing at their disposal. So how do you know which type works best to promote or repurpose your podcast content?
Here are a few formats to keep in mind when building podcast content that you can use on various mediums:
Social Media
Why wait for your people to come to you when you can go to them?
Nowadays, social media makes it much easier to keep in touch with your target audience. You are able to send alerts for new content, exciting updates, or promotional offers. There are a number of different platforms (Facebook, Instagram, Pinterest, and LinkedIn) to help you create and share content (photos, recorded videos, and stories).
Memes
There’s no reason why you should be able to have a little fun with your content marketing. If they align with your brand and make sense with your strategy, memes are a great way to generate interest from your audience.
Memes are a quick way to communicate your brand's intentions and present ideas in a shareable way. They also have the added benefit of potentially going viral.
Videos
Since the dawn of YouTube, the demand for video content has just increased year over year. 48% of customers rely on videos to reflect what they are interested in. This is why more and more content is produced and navigated towards videos.
Although videos can be hard to produce, they offer some of the greatest results.
Blog Content
Blogs are a powerful type of content. They allow you to fully explain an aspect of your product/service or answer any frequently asked questions in an engaging and valuable way. Blogs help build brand awareness and increase your visibility on search engines. Most content hubs are first built to promote blogs, but over time, you can publish all sorts of content in your hub.
Amplify with Casted
It can be hard creating content for all these different platforms. There is a lot of planning and execution that goes into creating content for various mediums. That’s why we created a platform that allows you to use the podcasts and videos you create to amplify your marketing strategy through other content marketing formats across your site and on social.
At Casted, we’ve combined the ability to host, transcribe, create clips, share on social media, and so much more from a single platform so you can maximize the content of your show (and brand). By repurposing your episodes with Casted, you make it easier for your audience to find them and digest them.
Let us show you with a quick demo or conversation!
