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Changing the World of B2B Marketing with Terminus' Jillian MacNulty

What do dumpster fires and rooftops have to do with marketing? Not much, unless you've got a passionate and creative team that wants to go above and beyond for their audience. And that's exactly what Jillian McNulty and the team over at Terminus are doing.

Terminus is no stranger to changing the game when it comes to B2B marketing and creating really compelling multimedia content, just look at their podcast, Flip My Funnel and their very successful video series, The Roof.  And the secret behind it all? A deep desire to drive authentic connection.

So dive in and find out how leaning into an authentic era of marketing is helping Jillian and Terminus create a community of loyal raving fans.


Digging into Key Takeaways

For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.

Stay Humble, Continue to Improve 😌 

When setting out to try something new, there's always a chance that things don't go to plan. When this happens, you can chalk it up to a failure, or you can see it as an opportunity to learn and improve. And that all starts with the team that you've built. Whether it's a home run or you miss the mark, by approaching your marketing initiatives with an element of humility, you can be prepared for any outcome, and use it as an opportunity to change and improve.

Common Ground in Community 😎

Humans crave connection, so why not keep that in mind when you're thinking about content strategy? Generating content as way to build a community gives you the opportunity to find common ground with your audience and provide really great content that resonates with them. By approaching your strategy with the mindset of putting humans over algorithms, you can create content that connects you to your audience and keep them coming back for more.

Advice from Jillian 🔆 

Marketers today wear so many hats and are pulled in a million different directions, it can be overwhelming at times. The best way to counter that? Find the right balance for you and your role. Whether that's setting aside some time to be creative and get in a dumpster, or knocking out some of the more tactical things on your to-do list, it's all about finding that sweet spot. And once you do, you're able to deliver really great and creative content across the board.

Interested in More from Terminus?

Check out Terminus' podcast, Flip My Funnel and their video series, The Roof.

Want to skim through Daniel's episode instead of listening? Read the transcript here.

About Season 6 of The Casted Podcast

Welcome to Season 6 of the Casted podcast, where we're focusing exclusively on our own users. Why? Well, because, by becoming Casted customers, it's pretty clear how committed they are, not only to podcasting as a key piece of the future of their marketing efforts, but also to the bigger picture of how these shows fit in to their integrated marketing strategy. They're the most forward-thinking brands that are harnessing the perspectives of experts with podcasts, but they're not stopping there. They're then bringing out those interviews to be amplified across other channels. They're practicing what we preach, and we want you to hear all about what they're doing and why they're doing it, and even better, how you can do it too.