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How Gong Used Amplified Marketing to Launch its own Category with Gong’s Devin Reed

Marketing as we know it is changing. A new era of enterprise marketing begins right here, right now. And some brands are already practicing amplified marketing as a part of their overall marketing strategy.

In the inaugural episode of AMP: The Amplified Marketing Podcast, we sat down with one of our favorite content marketing minds, Head of Content Strategy at Gong and Host of Reveal: The Revenue Intelligence Podcast, Devin Reed as he shares how they reuse and repurpose audio and video content in unique ways.  


Tune in as Devin shares how launching a new category can be made simpler with the practices of amplified marketing

Digging into Key Takeaways

For each episode, we like to highlight some key takeaways. Think of it as a podcast outline or live show notes. Here are just a few of the takeaways that really stood out to us in this episode.

Know Your Audience! 📣

Want to know the secret to making your marketing efforts successful? Well, I’ll give you a hint: it’s much simpler than what you expect. Get to know your audience! By prioritizing your audience, you can increase your strategy’s value exponentially. And if you can continue to provide that value time and time again, your audience will not only build your brand’s credibility, but they’ll more than likely blindly trust your brand’s future efforts.  

How Devin Amplifies Content from His Podcast, Reveal 🎉

How much do you believe the saying “consistency is key” to be true? Well, in amplified marketing terms, it’s the guiding light of creating marketing efforts. The shelf life of your content relies on how much you promote it. So, in order to make that message stick, you have to continue to beat the drum, even if the lightning strike of the initial launch has passed.

Takeaways for Category Creation and Amplified Marketing ✍🏽

So the question that many have when it comes to amplified marketing is “When can I start?” The answer: yesterday. Now don’t begin to panic. Take a deep breath and begin by making sure that you have a vision for a long-term goal. Then begin to plan how you can reach that endpoint. By the time your strategy gets acquainted with amplified marketing practices, you’ll have a new question that you’ll ask yourself, “Why didn’t I begin this strategy earlier on?

Interested in More from Gong?

Interested in learning more about how Devin is incorporating amplified marketing into Gong’s creative marketing strategy? Listen to Gong’s Reveal: The Revenue Intelligence Podcast, hosted by Head of Content Strategy, Devin Reed and Sr. Marketing Director, Sheena Badani.

Want to skim through Devin’s episode instead of listening? Read the transcript here.

About Season 1 of AMP: The Amplified Marketing Podcast

Welcome to Season 1 of The Amplified Marketing Podcast, where we get into the challenges that content marketers face by talking with the brands who are already knocking down obstacles and raising the quality of their content with amplified marketing. In each episode, we uncover the best strategies for creating meaningful content and then getting the most traction from that content by wringing it out and amplifying it across all channels. Not only do we dive into amplified marketing components and reveal just how much of an impact this new approach to content marketing can have on your business, but we also explore all the ways amplified marketing makes life easier and more efficient for the content marketers struggling to be creative and relevant, and cut through all the noise.