Content marketing is about more than creating awesome content — as we all know, it’s about making sure that you properly promote each piece of content you develop, so it reaches your target audience.
So, is it enough to only post about your new blog, podcast, or video at the time you publish it? In short… nope. Especially not when the lifespan of posts on certain platforms lasts mere hours (or even minutes).
For example, did you know that:
- Facebook posts only last up to 6 hours
- Instagram posts only last between 21 and 48 hours
- Twitter posts only last up to 18 minutes
- LinkedIn posts only last around 24 hours
It’s going to take more than just posting on social media to get the most out of your content. Even if it is amazing video content.
Why Is Video Marketing So Powerful?
Video is one of the most powerful forms of content marketing. According to The HubSpot Blog’s 2023 Video Marketing Report, video content offers the highest ROI of any media format.
Video content can engage viewers with visual and auditory elements, making it memorable. It is also an effective way to create an emotional connection with viewers through information, music, and imagery, which builds trust and loyalty to a brand. Lastly, videos are great for SEO as they are favored by search engines and can help boost search engine rankings and visibility, leading to more website traffic and potential customers.
Video content is golden on the web:
- 91% of businesses use video as a marketing tool in 2023.
- 96 % of marketers continue to value video as an “important part” of their marketing strategy.
- 96% of video marketers say video marketing has increased user understanding of their product or service.
- 95% say video marketing has helped them increase brand awareness.
- 91% say video marketing has helped them increase traffic.
- 90% say video marketing has helped them generate leads.
- 87% say video marketing has helped them increase sales.
Overall, video content offers a dynamic and effective way to connect with your audience, improve your online visibility and promote your message or brand. Plus, you can really wring it out. We are big advocates of the power of video content marketing. There are so many benefits, but the one we are going to focus on is the ability to repurpose your video and get as much juicy content from each video clip as possible.
So, why and how do we do this?
Why Wring Out Your Video Content?
Before we get to the how, you may be wondering what’s the point of wringing out your video content in the first place. Well, let’s say you spend months planning a webinar. You record it, it goes live, and then it lives “on-demand”...forever.
In this scenario, you have to hope that people will search for and watch your webinar. Otherwise, you wasted all this time and effort for it to sit and collect virtual dust. Why put all that hard work into making a video only to let it go stale in a dark corner of your website? Why not extend its life and value?
It’s critical to find unique ways to reuse and repurpose your video content. For example, you can turn your webinar into a podcast. This is an excellent time to open up information in other ways and enable people to consume the content the way they want to (i.e., audio, video, and text).
How to Repurpose Video Content
Now, depending on the information in your webinar, an audio podcast may not be enough. So instead, you could go with video podcasting. Then you can turn your video podcast into other forms of content, such as:
Audiograms perform well on social media because of the visual element they add. They are short highlight clips of your video or podcast. They show animated waves of the sound as listeners play them. Then you can direct people to the full-length content within the post.
Short clips can be in either audio or video format (or both). You can include them directly on social media like you would an audiogram. Or, you can add them to your blog posts as embedded snippets users can click and play.
Presentations are another simple way to wring out your video content. Using them, you can showcase imagery, such as charts, stats, and key takeaways that help make the content more digestible and memorable. Some presentation tools such as Powerpoint and Slideshare allow you to add motion graphics, which give even more appeal to your slides. These presentations can be sent internally, to warm leads, other partners and collaborators, etc.
Speaking of blog posts, you can take great talking points from your video (especially if it is a video podcast) and turn them into a blog post. You can even dive deeper into the topic than what was said in the video.
If you are resharing your video or video clips on social media, you should create five to 10 social posts for ongoing promotion (emphasis on ongoing). Use key takeaways from each video podcast and use them as teaser tweets with links back to the episodes.
Or, use those key takeaways, post them as questions on LinkedIn, and ask your audience to weigh in with their thoughts. Using the content from your video podcast to write your social posts will make it a much easier endeavor.
Stop Wasting and Start Wringing Out Your Powerful Video Content
In a nutshell, there’s a ton you can do with your video content. You put a lot of time and effort into these videos, so why not wring them out and ensure you’re getting the best bang for your buck (a.k.a. time and effort)? Audiograms, blog posts, tweets, long-form social posts on Facebook and LinkedIn — the sky’s the limit!
We truly believe that the better you get at wringing out your content, the more results you’ll see from each piece you publish — more traffic, more views, more listens, and more engagement.
And let’s be honest — this is just easier to do with us. Our B2B podcasting platform allows you to upload and publish your podcasts, create audiograms, and transcripts, track performance metrics, and more. So if you’d like to learn more about video podcasting and repurposing your content, schedule a demo with Casted today!