Repurposing, reusing, and recycling podcast content means taking your podcast episodes and turning them into something that can be used on different platforms. The main goal: to reach new audiences.
Not only is it attracting more brands to start a podcast—it’s also generating more listeners each year. There are more than 32 million monthly podcast listeners and over 22 million listening to podcasts weekly. As marketers, we know that content is everything. We also know that it is difficult and time-consuming to create. Podcasts are packed full of amazing content that can be broken down, repurposed, and shared across your different marketing channels.
Ways to Reuse Podcast Content for Social Media
According to the latest Digital 2022 Report by Hootsuite, and We Are Social, there are 4.62 billion social media users around the world. That is more than 50% of the world's population.
Repurposing your podcast content will allow you to connect with your audience on their preferred social media platform in several ways. The main goal is to reach people that engage with your content, whether it be for your expertise, entertainment, or the products and services you are selling.
Here are the top ways to repurpose your podcast content for social media:
Repurpose Your Podcast with Shareable Video Content
We’ve said it repeatedly: prioritize video content. YouTube is the second largest search engine after Google, and social media sites now prioritize video when showing users content.
Getting video content from your podcast is as simple as filming yourself while podcasting or taking a behind-the-scenes video while planning your podcast. With this video content, you can reach a very large audience as these clips can be shared as posts and stories on Facebook, Instagram, and Twitter, as reels on TikTok, or uploaded to YouTube.
Recycle Your Podcast into a Shareable Blog Post
Followers love engaging content and follow you or your brand for a reason. Podcasts often contain engaging, informative content that is not easily searchable when stuck in digital audio files.
However, if you transcribe your podcast and share it on your blog, the contents of your transcript will now be indexed on Google. Also, with this transcribed content, you can pull facts and quotes from the podcast and easily share them on social media. Sharing snippets on social media will drive readers back to your podcast, thus enhancing your engagement on all platforms.
Reuse Your Podcast Content on a Live Q&A Session
You’ve spent hours, if not weeks creating audio content for your latest podcast episode. Why not spend an extra hour and go live on Facebook or Instagram for those followers who want to further engage with your latest topic?
Live question and answer sessions allow you to engage directly with your followers, putting a face behind the brand. These sessions can also help you to get to know your followers, get ideas for new episodes, and receive feedback.
Repurpose Your Podcast’s Content to Create Images and Infographics
This content repurposing method is a unique way to turn your podcast’s content into memes, static image quotes, or infographics.
To do this, use content directly from your podcast to create something that is also visually appealing. You can use many platforms or artists to turn an inspiring quote from your podcast into an image. Or, create an infographic that uses imagery and minimal text to give an easy-to-read overview of your topic. Turning your audio content into a funny meme is another way to repurpose your podcast’s content to reach another audience.
Recap — Repurpose, Reuse, Recycle Content
Repurposing, reusing, and recycling your podcast’s content on social media is a surefire way to reach new audiences without spending hours creating new content. It will enable you to not only reach new audiences and save time, but will reinforce your message, allow you to become a thought leader in your field, and will improve your organic visibility.
Share static image quotes on Instagram, go live with a podcast Q&A on Facebook, or share snippets from your transcribed podcast on LinkedIn and Twitter. Use your podcast to capture your full audience, and amplify your marketing with Casted.